Does anyone Yahoo ??
Like Sienfeld is liked because its a show about nothing which makes it different from others same is the case with Yahoo. With the leaking of Yahoo's memo, everyone came to know of what Yahoo's future strategies would be. The Memo talks of how Yahoo lacks focus accountability, and ownership. And its slow-decay is much attributed to these facts. But on the other hand this guy has very beautifully described how Yahoo's decentralized approach is a blessing in disguise [See the relation with Seinfeld now].
Well i agree with him to the extent that Yahoo has product lines for both Young as well as not-so-net-savvy generation which is why it has more penetration in the market. But unfortunately its nextgen product lines are wasted when compared to vital products of its competitors [for eg MyWeb vs Netvibes by Florant Fremont, Yahoo 360 vs Orkut].
Yahoo's loss of focus towards competing with the new comers in the area of WEB 2.0 is the biggest reason for its catastrophic plunge in this area. And if Yahoo does not take care of this soon it will soon be phased out. I have been witness to the gradual depart of Yahoo in search domain in India. It will not be an exaggeration to say google is an alias for search [atleast in India] & Y! is just known for messenger service.
That apart, Yahoo has to work a lot on image makeover. It has been mostly into buying successfully running services like Hotjobs, Launch, Broadcast.com, etc. and then maintaining them internally. This makes it different from Google which does most of its development and hence is more liked in the developer community. This community is the major chunk of people who make the product famous by their reviews. The fact that Y! has just given a new name to an already-made product makes the review biased.
All said and done, its now both critical and crucial for Yahoo to come up with a change of strategies and high level plan to compete with countless number of startups out there to eat on its share. Yahoo has to lay more stress on how its nextgen products seep in the market easily. This can not just be done by having out-of-the-box product ideas but you need a different Marketing strategy [TV commercials of Y! mail is last thing that can help]. What i am trying to hint here is that take some inspiration from how Google did the marketing for gmail. The idea of user account by invite had made gmail look special and worth having. Y! has to keep in mind that its competitors now have stronger qualities and exceedingly large in number. A good start would be to attack in the areas where there are none or least competitors [Mobile search, launchcast] and then focus on products that are lagging behind the contemporary [360, MyWeb]. I agree to what Brad Garlinghouse said that it wont be absolutely wrong to realign its products and withdraw the ones causing internal- competition, confusion and redundancy.
Well i agree with him to the extent that Yahoo has product lines for both Young as well as not-so-net-savvy generation which is why it has more penetration in the market. But unfortunately its nextgen product lines are wasted when compared to vital products of its competitors [for eg MyWeb vs Netvibes by Florant Fremont, Yahoo 360 vs Orkut].
Yahoo's loss of focus towards competing with the new comers in the area of WEB 2.0 is the biggest reason for its catastrophic plunge in this area. And if Yahoo does not take care of this soon it will soon be phased out. I have been witness to the gradual depart of Yahoo in search domain in India. It will not be an exaggeration to say google is an alias for search [atleast in India] & Y! is just known for messenger service.
That apart, Yahoo has to work a lot on image makeover. It has been mostly into buying successfully running services like Hotjobs, Launch, Broadcast.com, etc. and then maintaining them internally. This makes it different from Google which does most of its development and hence is more liked in the developer community. This community is the major chunk of people who make the product famous by their reviews. The fact that Y! has just given a new name to an already-made product makes the review biased.
All said and done, its now both critical and crucial for Yahoo to come up with a change of strategies and high level plan to compete with countless number of startups out there to eat on its share. Yahoo has to lay more stress on how its nextgen products seep in the market easily. This can not just be done by having out-of-the-box product ideas but you need a different Marketing strategy [TV commercials of Y! mail is last thing that can help]. What i am trying to hint here is that take some inspiration from how Google did the marketing for gmail. The idea of user account by invite had made gmail look special and worth having. Y! has to keep in mind that its competitors now have stronger qualities and exceedingly large in number. A good start would be to attack in the areas where there are none or least competitors [Mobile search, launchcast] and then focus on products that are lagging behind the contemporary [360, MyWeb]. I agree to what Brad Garlinghouse said that it wont be absolutely wrong to realign its products and withdraw the ones causing internal- competition, confusion and redundancy.
posted by an_undefined_variable at 8:45 AM
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